Shashka (pronounced /ʃɐʃkä/, Schaschka or ششكا), was founded by us brothers, Omar and Shehryar, out of our Viennese apartment back in 2022. Fast forward to now and Shashka has developed into a dominant player within the luxury streetwear industry in Europe.

Our passion at Shashka is focused around one goal - creating the ultimate wearing experience for our clients - in terms of design, quality and function.

Through our mixed heritage, Shashka takes inspiration from Vienna’s refined elegance combined with the richness of the Orient, creating our own authentic design language. Crafted with an obsessive attention to detail, each product is an homage to this blend of East and West, resulting in truly unique products where heritage, art, and design come together in the most elegant way.

Shashka isn’t just a brand. It is a testament to the pursuit of perfection.